Research

The Industry's Most Ambitious Research Study

 
CoachSource is inviting you to participate in executive coaching’s most ambitious research study in the field. We are reaching out to internal coaches, external coaches, executives who have been coached, and organization coaching practice managers in order to expand our knowledge of the coaching industry.
 
This research will yield findings across industries and various company demographics, and will be used to understand both current practices and the evolution of coaching since our previous studies in 2005 and 2012. You have an opportunity to contribute to the field of corporate executive coaching by sharing your ideas and how you see the practice evolving.
 
We would greatly appreciate your participation in this study. The survey should take only 10-20 minutes to complete. In exchange for your assistance today, you will receive an executive summary of the study’s findings (a $250 value).
 
Executives who have been coached will be entered into a drawing for a $250 gift card to Target, Walmart or Amazon, or as a donation to a charity of your choice. Internal or external coaches who refer an executive who has been coached will be entered into a separate drawing for an additional $250 gift card.
 
I’m an Executive Who Has Worked with a Coach
We are enthusiastic to invite executives to share your perspectives with us via our survey. If you have worked with a coach, you have valuable insight and your participation is strongly encouraged!  In exchange for your assistance today, you will receive an executive summary of the study’s findings (a $250 value) , which will be of value to you and your team, and you will also be entered into a drawing for a $250 gift card to Target, Walmart or Amazon, or as a donation to a charity of your choice. Executives who have been coached, please click here to participate in the study. Your survey is quite short; it should take 10-20 minutes to complete.
 
I Represent an Organization and We Use Coaching
Whether you are a Chief Human Resource Officer, a Director of Talent Development, an internal Organization Development Consultant, Coaching Practice Manager, HRPB, or serve in another similar role in an organization which has coaching, we would love to hear from you about how your organization uses coaching with your leaders.  In exchange for your assistance today, you will receive an executive summary of the study’s findings (a $250 value), which will be of value to your organization.  Click here to participate in the study.
 
I’m an Internal or External Coach
Coaches! Whether you are an internal or external coach, your participation in the study is critical! This is your chosen profession and also your area of expertise, and by sharing your insights via our survey, you will help to advance the knowledge base in the field. In exchange for your assistance today, you will receive an executive summary of the study’s findings (a $250 value). Plus, if you refer an executive who successfully completes the study, you will be entered into an additional drawing for another $250 gift card, and you get one entry for each Executive you refer! More information is below, including a link to a sample email you can send to an executive.
 
 
Coaches: Here's how referring executive(s) work:  When the executive completes the survey and names you as the person who referred him/her, then you are entered to win a $250 gift card drawing. You are entitled to one entry for each executive you refer who completes the survey. You are welcome to use our sample email to refer an executive.
 
Sample Email Message for Coaches to send to Executives
[insert executive name],
 
CoachSource, an international and experienced leadership coaching company, is currently recruiting participants for their 2017 coaching industry survey. The results of this survey will be published in an industry report that will help coaches like myself better understand my industry and the needs of executives. I am writing to you to ask for your participation in this survey. The survey should take 10-25 minutes to complete, and includes a drawing for a $250 gift card to Target, Walmart or, or as a donation to a charity of your choice.
 
Thank you for your time and consideration,
[insert your signature]
 
More information on the prior study
As mentioned above, this is the executive coaching field’s most ambitious research study. The research examines coaching practices across four perspectives:
  • Organizations with coaching programs
  • Leaders being coached
  • Internal coaches
  • External executive coaches
 
A similar study was first conducted in 2005 and the findings were published in the book Executive Coaching for Results (Berrett-Koehler 2007). This research will yield findings across industries and various company demographics, and be used to understand both current practices and the evolution of coaching since the first study.
 
To access the full 2012 version of the study for FREE, simply subscribe to the CoachSource newsletter by entering your email address under "Newsletter Sign Up" (on the upper right portion of this page to the right of the book image).
 
Thank you for your participation!
 
Sincerely,
Brian O. Underhill, Ph.D.
Founder & CEO, CoachSource
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