Helfried´s aim is helping successful leaders to grow by supporting them to stretch their scope of competencies and to develop new levels of skills, for example creating alignment, delegation, gaining commitment, conflict management, impactful communication, executive presence. His basic assumption is: 'The better you get, the easier and less straining it will be to perform convincingly, for the benefit of your people, your company, yourself.' His approach is very pragmatic and behaviorally oriented since only new behaviors can lead to new results. Increase in self-awareness, understanding one´s impact on others and increasing clarity about one´s strengths and goals will always be in his focus. He is challenging in stretching the limits and supportive to meet the challenges. At the end of the day it is only the leader´s development, growth and performance that count.