Heidi Kraft

Heidi Kraft

Heidi Kraft is a successful entrepreneur, executive leadership/team, coach and accomplished executive. She combines her solid business experience with her passion to help individuals and teams develop the leadership skills and behaviors that improve performance. She specializes in sales, marketing and advertising and thrives working with individuals in a fast-paced, quickly growing, technology-driven/focused environment. 
 
Prior to becoming an Executive Coach, Heidi spent nearly 20 years building a media strategy career in high profile advertising agencies, culminating as a SVP Media Director. Her in-depth experience was honed to a science on leading brands including Microsoft, Bing, Intel and Intuit where she was recognized for her strategic acumen and her ability to build strong internal/client relationships and partnership alliances. Having worked in the competitive and fast paced technology and advertising industry, Heidi understands the demands; complexities and problems executives are faced with in today’s ever-changing business environment. While leadership is the lens with which she views her coaching approach, she also focuses on executive presence, powerful communication/storytelling, hiring and developing high performing teams, and navigating critical interpersonal relationships etc.
 
Heidi is highly recommended for her insightful, intuitive and action-oriented approach. She balances her pragmatism with her natural flair for bringing creativity and innovation to her process. She enables success and quick results through accountability and has coached her clients to make significant strides in their work, and therefore, personal lives.
 
Heidi taps into her multitude of tools and assessments to find the instruments that will be most effective to her unique client needs. She customizes programs and sessions based on each client’s and team's strengths, style, motivations and goals. Her desire to help people carries into her volunteer work where she’s served on various boards such as SF Coaches and created the bay area’s first advertising and marketing industry wide mentoring program which just graduated it’s 180th participant.

 

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